How to use process goals to stop sabotaging success

When we set end result goals and focus on them relentlessly it can feel a bit flat after achieving them. There are a couple of ways around this.

One is to set a further end result goal so that when you’ve reached the first goal and you’ve celebrated (very important!), you have something else to aim for. My end result goal might be to have a full diary of paying coaching clients. Once I have met that goal, I might decide to increase my prices and then my new end result goal is to have a full diary of clients paying the higher rate.

Process goals, however, are the key to a happy journey to the end result. My process goals for coaching (and therapy) are to practice empathy, genuineness and unconditional positive regard for every client. It gives me so much pleasure to be with them in this way. I try on what it’s like to be them and can offer my understanding from this way of being. It is just wonderful to be with people like this.

It’s the same in climbing: if I just focus on the end result of getting to the top, it’s not as fulfilling as, say, focusing on my technique whilst climbing. When I decide to pay attention to my footwork, placing each foot carefully, I arrive at the top without being attached to getting there. It’s so much more pleasurable.

Does this make sense? What’s your experience of process goals and end result goals?

Would you like to try out my coaching? I’m a Therapeutic Coach and I work with people who’d like to leave trauma triggers behind and regain their old confident self. I offer a free 30 minute consultation where we look at where you’re at now, where you’d like to be, and what you could do to get there. If it feels appropriate I can share how we could work together. You can book your free session here:

Love, Julia xxx